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Provided I am 100% sure the location is stable, I can: $ ls -ld /usr/share/publican/Common_Content/*/ I am afraid there is not such universal guarantee. Hence it would be better to have Publican abstract particular search path away (especially when considering --brand_dir option) and offer a method for user to query such internal knowledge (regardless of PWD/current project). For instance: publican print-brands (note that underscores are a little bit typing/CLI unfriendly).