#: /usr/local/initfoo/etc/rc.d/init.d/sendmail:37
msgid "Starting sendmail: "

#: /usr/local/initfoo/etc/rc.d/init.d/sendmail:54
msgid "Shutting down sendmail: "

This could probably be changed to
"Starting $prog: "
and
"Shutting down $prog: "

The reason is that "sendmail" shouldn't be translated anyway, so
substituting the name with a run-time environment variable like this saves
translators a lot of work, instead of having to translate each similar
message seperately.