(In reply to comment #0)
What's the problem with an SVG?

It's the source of our logo, so it can be used to produce any infinitely large version of the logo. We only permit bitmap versions of our logos to be distributed freely to help retain our control over the trademark.

(You'll also find better browser compatibility by switching the logo to a PNG, but that's unrelated to the trademark stuff.)

(In reply to comment #0)
> The Fedora logo must not be made available as an SVG in Fedora documentation,
> as it is in all of the documentation I took a quick look at on
> docs.fedoraproject.org.
> 
> The only available means of getting an SVG of the Fedora logo needs to be by
> emailing logo. Please replace the SVGs with a PNG of
> appropriate size on all documentation.

Hi Ian; can you please link to the relevant policy page?

Switching to PNG will have a strong negative impact on how the logo renders in PDF (which is why we used SVG in the first place).

(In reply to comment #3)
> Hi Ian; can you please link to the relevant policy page?

Whelp. I could have sworn that this was in either the trademark guidelines or the current logo usage guidelines, but apparently not.

If you want, we can hold off on this until I talk with some of Red Hat Legal and the Design Team at FUDCon about trademark guidelines... we need to have some sort of obvious policy in plain sight. Sorry about that. (If this is what you'd like to do, set the needinfo flag to my email and I'll have it resolved a little after FUDCon Tempe.)

I have been told by various people, inside and outside Red Hat, legal and not legal, that the SVG should only be distributed through the logo email.

> Switching to PNG will have a strong negative impact on how the logo renders in
> PDF (which is why we used SVG in the first place).

I can understand this. (In fact, this is not the only place in Fedora where we distribute SVGs of the logo.) I probably need to discuss this use case with the people I mentioned above at FUDCon.

Is there a way to conditionally use a PNG for HTML and use SVG for PDF?

(In reply to comment #4)

> If you want, we can hold off on this until I talk with some of Red Hat Legal
> and the Design Team at FUDCon about trademark guidelines... we need to have
> some sort of obvious policy in plain sight. Sorry about that. (If this is what
> you'd like to do, set the needinfo flag to my email and I'll have it resolved a
> little after FUDCon Tempe.)

Yes please; if this use is truly forbidden, then we need to state that explicitly somewhere; and if it's forbidden and usage in documentation cannot be exempted, then I'll alter the brand package accordingly.

IMHO however, this is a bizarre restriction -- it does not and cannot offer any real impediment to anyone who wants a high-quality copy of the logo for some unauthorized purpose:

1. The Fedora logo is so simple that tracing an SVG from a bitmap is trivial in a vector drawing program -- it's automatic with just a few mouse clicks!

2. Unless the would-be infringer wants to print banners or billboards, a high-quality bitmap is probably all they need or want anyway.

> Is there a way to conditionally use a PNG for HTML and use SVG for PDF?

Possibly; I'll look further into this. However, even if we did this, we would still be shipping the SVG in the brand package. Not to mention that would-be infringers could still extract the SVG source from the PDF (although why would they, when tracing the bitmap is so easy?)

Thanks for following this up, Ian :)

Cheers
Rudi

Removing myself for these bug components as I'm either no longer involved in that aspect of the project, or no longer care to watch this particular bug. Sorry if you are caught in a maelstrom of bug changes as a result!

If this actually becomes an issue I'll open a new version of this bug.