Bug 1018093

The brand change commits (which are only in the product git repository, not the community git repository) are a pain, because to continually have to rebased/merged when the community git repo is synced to the product git repo.

Here's a proposed solution:
- The community build support a flag, for example -Dproductization=true. The BREW builds etc turn that flag on (and any community work leaves it off).
- The build will choose based upon that flag which logo's and names etc to use inside the apps and documentation.

Potential problems:
- The branded logo might not be uploaded to the community GitHub repository. We should check if we can upload it and just override the license for that directory. If this is not possible, the logo's might be able to come form a hardcoded path only available on brew...
- variable substitution documentation isn't pretty
- variable substitution in java files is impossible: the java code must fetch the variables from a properties file and the build must use maven filtering to fill those properties files correctly.


How to make an inventory of the branding changes:
<etirelli> all branding fixes are in the branding branch in the 3 repos affected
<etirelli> git diff branding.2013.10.02...6.0.x -----> execute this in the 3 repos affected