Description of problem: When creating an activation key using the activation key page (https://access.redhat.com/management/activation_keys), I would like the ability to not have to set an SLA. Today, the current UI forces me to select an SLA (Premium|Standard|Self-Support). This can have unintended effects as the activation key that is defined on the key sets the SLA on the consumer. And if the consumer is a virtual guest you will have unpredictable behavior when it is migrated to a host with a different SLA. Also, Candlepin matches SLA exactly, so setting an SLA of Standard means 'exactly standard', not 'standard or better', which is confusing to the end user.
This has been released to Production today as part of RHSM Web 14.2.0.