Bug 1784962

The importance of data synchronization grows in step with increased accessibility to cloud-based data as well as access to mobile devices. Mobile devices use data for basic operation as well as personal information for apps, websites, and email. Updates to information generated by the user as well as the end target must be constant and secure. This synchronization process requires clean, consistent data for product and service competence, but also for data governance issues like security and regulatory compliance. 

Data conflicts can result in errors and low data quality, which consequently leads to a lack of trusted data down the line. With data synchronization properly implemented throughout a system, a business will see performance improvement in many areas, including:

Logistics and transportation
Sales team productivity
Order management
Invoice accuracy
Business systems
Cost efficiency
Reputation management
Data accessibility and error resolution afford time savings, allowing emphasis to be put on important business development processes like marketing, new product development, and strategic decision-making. Virtually everyone benefits from clean, synced data. 

Customers receive product information and service that meets their specific needs
Business users can interact with all department members using up-to-date information, in real-time, even globally
Executives receive the latest data when making important strategy decisions 
Stockholders can easily stay on top of their business interests
Manufacturers access the most recent updates or changes for accurate design and production
Distributors have access to the most recent product and marketing information

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