Description of problem:
Following metric labels are not set: `gitCommit` and `gitVersion`. They are returned as `gitCommit="$Format:%H$",gitVersion="v0.0.0-master+$Format:%h$"`

This is the case for openshift-console-operator

Version-Release number of selected component (if applicable):
4.4.0

How reproducible:
Always

Steps to Reproduce:
1. Start a cluster
2. Go to metrics console
3. search for `kubernetes_build_info{job!~"kube-dns|coredns",gitVersion!="v1.17.0"}`

Actual results:
Prometheus returns metrics with invalid label values:
`gitCommit="$Format:%H$" and gitVersion="v0.0.0-master+$Format:%h$"`

Expected results:
Nothing is returned

Additional info:
Frequently happens in CI builds.