"Bold Courier font represents text that you are to type, such as: service jonas start"
"jonas" is the name of a product that competes with JBoss EAP, which isn't appropriate in the JBoss documentation.
Common content sections shouldn't contain references to products.
At the very least the JBoss common content should have this changed to "jbossas".
Preferably this example should be changed to something neutral, it is afterall just an example of typed text "ls -la /etc/" would be just as useful.
Conventions.xml has been completely re-written for version 0.35, controversy has been removed.