During numbers call the following suggestion was made: "In regards to today's numbers call concerning the try it now button, assuming there is now way to A/B test - let's try swapping out "TRY IT NOW" on the home page with "SIGN UP - IT'S FREE!"" "Make better button look for signup, folks not recognizing it as a clickable element" For the first let's call it "SIGNUP FOR FREE", for the second let's work with steve to see if we can make flat elements more button like.
Signup button text is changed. Visual changes for the call to action need to be explored.
(In reply to comment #1) Tested on int.openshift.redhat.com, "SIGN UP - IT'S FREE!" has replaced "TRY IT NOW" on home page, thanks.