Description of problem:
master api/controller should use updated image for 3.10

new image (openshift3/ose-control-plane) should used instead of openshift3/ose
Version-Release number of the following components:
openshift-ansible-3.10.0-0.16.0.git.0.8925606.el7.noarch.rpm

How reproducible:
Always

Steps to Reproduce:
1. check cluster


Actual results:
# oc version
oc v3.10.0-0.16.0
kubernetes v1.9.1+a0ce1bc657
features: Basic-Auth GSSAPI Kerberos SPNEGO

Server https://shared-wmengrpm3103-master-etcd-1:8443
openshift v3.10.0-0.14.0
kubernetes v1.9.1+a0ce1bc657

# oc get pods -n kube-system 
NAME                                                   READY     STATUS    RESTARTS   AGE
master-api-shared-wmengrpm3103-master-etcd-1           1/1       Running   2          1d
master-controllers-shared-wmengrpm3103-master-etcd-1   1/1       Running   2          1d
master-etcd-shared-wmengrpm3103-master-etcd-1          1/1       Running   0          1d

# oc get pods -o yaml -n kube-system | grep image:
      image: registry.reg-aws.openshift.com:443/openshift3/ose:v3.10
      image: registry.reg-aws.openshift.com:443/openshift3/ose:v3.10
      image: registry.reg-aws.openshift.com:443/openshift3/ose:v3.10
      image: registry.reg-aws.openshift.com:443/openshift3/ose:v3.10
      image: registry.access.redhat.com/rhel7/etcd
      image: registry.access.redhat.com/rhel7/etcd:latest

# cat /etc/origin/node/pods/apiserver.yaml
    image: registry.reg-aws.openshift.com:443/openshift3/ose:v3.10

Expected results:
new image (openshift3/ose-control-plane) used, as openshift3/ose is not update, latest one is v3.10.0-0.14.0.0.

See bug: https://bugzilla.redhat.com/show_bug.cgi?id=1565121